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Webinar Data Stories Deep Dive Ep 2. The Reason Your Dashboard Isn't Used (& How to Fix It)

The problem: we expect everyone to adapt and be able to analyze and explore our visualizations. The reality: you’re forcing end-users to adapt to the viz rather than adapting it to their needs. In this week’s episode of Data Stories Deep Dive, we’ll take an audience-first approach to dashboard creation with Microsoft MVP Tommy Puglia.

Key Insights from this episode:

– You need to know your audience when building a dashboard. Think about:

  • What does your audience do? What is their role?
  • Why are they coming to you? What do they need?
  • What drives the decisions they make?

– Your visuals should behave like text does: context is key.
Is the visual help driving the decision? If it’s just nice to look at- then take it out.

  • Everything in a dashboard should help drive a decision.
  • Where can things go wrong in a dashboard?
  • Too much focus on visuals and not on context.
  • Don’t go too broad with your dashboard, have an audience in mind.
  • Understand that not everyone is analytically minded.

– How can you win over dashboard users?

  • Do a discovery phase and interview stakeholders in advance. Understand their current state and get an idea of their ideal outcome
  • Know what you need to show in advance- what are the requirements? How are they going to use the data?
  • Sandox and version- test out your dashboards in advance. Show all stakeholders how to use and interact with the dashboard. Get feedback and make edits.

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About the data storyteller:

Tommy Puglia is passionate about Power BI & how Data Analysis can impact decisions. Using Power BI since it was known as “Power BI Designer”, he is a Microsoft MVP and consumes whatever he can to constantly learn and apply BI for Marketing & Sales. He is also a leader of the Chicago Power BI User Group. He is also MCSA certified in BI Reporting by Microsoft.

“Every dashboard should be targeted to a specific audience, not a broad group.” - Tommy Puglia

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