Podcast Why Great Stories Convey Insight & Influence Decision-Making

Featuring Brent Dykes, Author of Effective Data Storytelling and Senior Director of Insights & Data Storytelling at Blast Analytics

powered by Sounder

Why don’t movies start with the ending and then give you the details that led up to it in reverse order of importance? 

Well, mainly because Hollywood wants money — which they can’t make with terrible stories.  So why do we present data this way? 

Every human craves a great story. And if you can get insight from the data, you can tell a story. 

That’s what Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and Author of Effective Data Storytelling, believes. 

In this episode, I catch up with Brent to discuss:

  • Why emotion is such a big part of decision making
  • How to turn insights into stories
  • How to cultivate a community of data storytelling in your organization

If you want to hear more, subscribe to Leading with Data on Apple Podcasts, Spotify, or here.

Subscribe to the Series