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Why don’t movies start with the ending and then give you the details that led up to it in reverse order of importance?
Well, mainly because Hollywood wants money — which they can’t make with terrible stories. So why do we present data this way?
Every human craves a great story. And if you can get insight from the data, you can tell a story.
That’s what Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and Author of Effective Data Storytelling, believes.
In this episode, I catch up with Brent to discuss:
- Why emotion is such a big part of decision making
- How to turn insights into stories
- How to cultivate a community of data storytelling in your organization
If you want to hear more, subscribe to Leading with Data on Apple Podcasts, Spotify, or here.