Gut instinct and data-driven approaches are often seen in opposition to one another.
But if you want to succeed in your business, you need to marry them.
And analytics is one of the best ways to do it.
In this episode, Cassidy speaks with Wendy Zajack, Faculty Director & Assistant Professor of the Practice at Georgetown University School of Continuing Studies, about how to use analytics to get the best of both worlds — data and instinct — and increase your marketing success.
Wendy is a seasoned marketing professional turned educator, bringing knowledge, creativity, and strategic thinking to life in the classroom to change the marketing and communications industry for the better. She is interested in finding ways to infuse technology to enhance learning and comprehension, leveling the playing field between geographies and genders.
She is currently overseeing the development and strategy behind the program curriculum, hiring and recruiting of faculty for two masters of professional studies programs at Georgetown University — Integrated Marketing Communications and the Design Management Communications program.
What we talked about:
- How COVID is leading to innovation
- Why you need to find your customer where they live
- How analytics lets you prove your gut with data
- The advantages of a multi-generational marketing team
- The value of viewpoint diversity
- How to hire more diverse employees
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