Fike Leans in on Transparency and the Potential for Impact that Lexio Will Have | Narrative Science

Customer Story Fike Leans in on Transparency and the Potential for Impact that Lexio Will Have

We spent a day onsite with their entire executive team and as we discussed the current state of the data culture at Fike, it’s similar to what you’d expect to hear across any company that’s been around for the better part of a century.

As their business has evolved, so has their data culture

“It’s evolving.” says Rachelle Hodgson, who leads some of the companies most strategic technology and analytics initiatives. “We’ve come a long way, and we still have a long way to go. Just seven years ago we were running the business from Excel files, we made the move to Tableau and that was a huge step in the right direction, but the challenge remains the same as it did before, our people don’t need data, they need information to do their jobs the best they can.”

Despite a methodical rollout and a multi-year transition to Tableau, Analysts were still held hostage to the old-way of being, working as glorified data reporters swamped with inquiries to answer one-off questions about the data which led to a culture of chaotic decision making.

We’ve come a long way, and we still have a long way to go

“I don’t want our analysts to be reporters. We have chaos in the decision making chain and we can’t scale chaos.” says Josh Batz, CTO “despite all the progress that we’ve made becoming more data-driven over the last decade, the reality is not everyone is equipped with the skills to effectively use and read a dashboard. Dashboards are inherently subjective, meaning everyone can interpret them in a different way which absolutely leads to unnecessary friction when debating a decision. Somehow we’ve improved our ability to structure the data we create every day but the tools that improve our ability to leverage that data haven’t kept pace.”

Lexio gets it

“What really appealed to us about Lexio,” says Rachelle, “is that unlike Tableau which requires thoughtful administration of dashboards and a deep understanding of the business problems you are solving for, Lexio is virtually zero-configuration. Lexio just understands our Salesforce data and then presents it to our users in a way they understand Salesforce data – literally in plain-English. What’s more, is that it presents this information to them in a personalized way, tailored to the aspects of the complex Fike business they care about, and is available to them on their mobile devices, so it doesn’t matter if they are walking the facility with a client, out in the field, or giving a client one of our famous explosion demos, Lexio is in the palm of their hand, ensuring they have a pulse on our most important business metrics anywhere they are.”

Fike CTO speaking to Narrative Science

Josh Batz, CTO at Fike, speaking to Narrative Science about experience dealing with data throughout his career.

“It’s still early, but our hope is that one day every single Fike employee will have Lexio in the palm of their hands because it’s not the devices that are mobile these days, it’s us! We believe in the power of transparency and are already seeing leading indicators of how a standardized and accessible way to consuming information about the drivers of our business can make a huge impact,” says Josh. “We anticipate that when our operational workers use Lexio to inform their decision making they will be able to know the impact of their decision making in real time – We will be able to objectively debate if the decisions we are making are generating more revenue or suppressing our revenue. I truly expect Lexio to impact all of our people in their daily decision making.”

“It’s hard to describe, but Lexio is just easier,” says David Kemp, EVP Global Sales for Fike. “It’s something about the interface or the design — I think it’s just that it just tells you what the data is telling you in plain-not-up-for-debate-100%-objective-English. But I now have people that would historically shy away from looking at data actually looking at Lexio to make informed decisions every single day. We’re excited for all the potential that our relationship with Narrative Science will continue to bring and are thrilled with the progress we’ve already seen over the last six months as Lexio has grown and evolved.”

Throughout 2020, Fike plans to expand Lexio to more users across the organization to continue to promote a culture of transparency and accessibility to the company’s performance.

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