Data Storytelling | Narrative Science

Data Storytelling is the new way to
get your team the answers they need about your business.

It’s proactively giving every single one of your users a personalized daily data brief instead of forcing them to go find answers in dashboards they aren’t using.

It’s never feeling guilty about being forced to prioritize analytics for executives and leaving the majority of your company to fend for themselves. It’s creating a data-driven culture by empowering everyone.

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Data and analytics leaders are all trying to bring data to every corner of their business.

We have come to accept lack of adoption and extensive data literacy training as the norm given that dashboards and spreadsheets are how we communicate critical information today.

With the market moving faster than ever, it is extremely important that every single employee has the ability to make decisions based on the data needed for their jobs.

The answers in our data – What happened yesterday? How am I tracking to my goals? What should I be looking into? – contain the key to making the right decisions about our business and our customers.

Data Storytelling is how we keep our business users from operating on gut and only looking at data once per month.

With Data Storytelling, data and analytics leaders can finally empower everyone in the company to make informed, data-driven decisions that drive the company forward every single day.

Shift from only giving insights to your executives to treating everyone like the CEO.

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Use plain-English stories to make data understandable for everyone.

Anticipate the specific needs of each user.

Ensure every data story includes information that drives action.

Bring data insights to where your users already work.

Why does data storytelling matter?

We hear from our customers over and over again that their dashboards just aren’t working for everyone. Adoption remains low amongst executives and certain business units. Stakeholders are making decisions on gut – not data analysis. It’s not just you.

In most companies, data adoption caps out at 30%.
Why? Dashboards are:

Up for interpretation

Different users may come up with different conclusions

One-to-many

When you build for everyone, you meet the true needs of no one

Force users to dig

Users don’t have the time or skills to find the answers they need

Don't facilitate action

Without the key takeaways, it is unclear what users should do

Your World with Data Storytelling

When everyone – from executives to the front line – uses data to make decisions, your company will:

Lead the market

To keep up with the speed of how business is done today, you need everyone making data-driven decisions, not just analysts and executives.

Utilize technology investments

You’ve invested millions in your data infrastructure, and now everyone across your company is consuming it and using it.

Keep your best people

Your business users want transparency and an easy consumption experience, and your analysts want to spend less time on reporting and more time on strategic tasks.