For today’s keynote, join Dave Peterson, Play Bigger book author and category design co-founder. He’ll share his insights on the important role of marketing in category design initiatives. Dave will share some fun lessons learned, some traps to avoid, and how category design can elevate your marketing career!
Discover the benefits of implementing AI as a part of your marketing toolkit with Jim Lecinski, Clinical Associate Professor of Marketing at Northwestern.
Join VP of Marketing, Adam Goyette, and discover 5 often-overlooked tactics to add to your campaign strategy to generate more revenue.
Join Manager of Content Strategy at Gong, Devin Reed to learn their formula for creating memorable content, how to measure brand growth (w/examples)m, and how to create content that drives revenue (w/examples).
In this session, you’ll learn how your marketing talent and background can be applied to crafting and telling powerful stories with data.
1:30pm - 2pm CT
Video’s no longer just for marketing. Learn why and how sales, customer success, leadership, and other teams are using personal video messages for clearer communication and better results … and the easiest way to start!
Join the live audience for our videocast, Data Stories Deep Dive. In the episode, we are discussing marketing & sales alignment with Jeremy von Halle & Jessica Watts, Founders of Mud City, a revenue and sales operations agency in Chicago.
3pm - 3:30pm CT
Join Stuart Frankel, CEO & Cofounder of Narrative, and Dan Hanrahan, Founder of Haulstr & Sigstr, for a Fireside Chat about founding and scaling businesses, inspiring your team to do their best work, and letting your people be people.
Join us for a discussion with marketing & analytics leaders about the metrics that matter most and how you can make the right, data-backed decisions.
After experiencing meteoric growth on the back of a high volume freemium play and a very strong brand, the team at InVision needed to adapt to new go to market realities. Learn how the marketing team restructured, refocused and found new levers to pull in order to reignite growth.
Ryan O’Hara will dive into a philosophical shift in LeadIQ’s marketing activities, and how this shift has helped fuel LeadIQ to stand out, collect more meetings, and build brand affinity in a crowded market.
Join author, speaker, & expert marketer Rishad Tobaccowala as he talks about how to approach the future of work in a COVID-19 world.
Executives want new ways to see and understand marketings and sales impact on revenue, but there is a major problem in the way we show up and try to deliver revenue reporting. In this session, learn how to identify and craft visual data stories and narratives that work for executives. You’ll walk away equipped with new inspiration around how to communicate revenue metrics for executives and the skills you need to immediately tell better data stories.
Join Cassidy Shield, VP of Marketing at Narrative Science, and James Carbary, Founder of Sweet Fish Media, for a discussion on podcasting and how to measure its impact on the bottom line.
In this session, you will learn how Amazon uses the Working Backwards mechanism to innovate and approaches to measure the effectiveness of exceptional product marketing to your overall return on marketing investments.
Sometimes when we talk about data and analytics strategy we focus too much on the mechanical aspects: how data is made available, what apps we use, how information is shared. The human elements of how we interact, how we learn and how we inspire each other are often overlooked, but these are the keys to a culture of analytics and a transformed business. Narratives and stories are essential to these personal interactions and in this session, we look at how we can use them to encourage, tend, and evolve a culture of insight. More like a garden than a warehouse.
The world has changed and how we engage our customers has fundamentally changed. This session will walk you through the KPIs and metrics your marketing team needs to be looking at and how they will drive the next marketing transformation.
Like all great events, with the help of our camp counselors, we put together an awesome assortment of “virtual” swag.
Whether it’s arts & crafts, cooking, or a mindfulness check-in, select from our on-demand workshops below and join the fun.