At Camp Revenue, we heard from panelists Alex Czurylo, SVP of Group Product Operations at Rakuten Advertising, Jesse Grothaus, CEO of Cloudpath Finder and Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies.
They joined us for a discussion about the metrics that matter most and how you can make the right data-backed decisions.
Key insights from the session:
“Digital marketing is really understanding everything you can about your customer and making the next best move to advance them through the buyer’s journey,” – Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies.
Just get started
The best way to get started with data is to just go for it. Trial and error can be a good way to determine the metrics that work to determine success in your organization. So long as you have a good base of hygienic data, layering AI on top and becoming more data driven will be simple.
Covid’s affect on data
Now more than ever it is important for businesses to track their data and have a good handle on it. Oftentimes data can signal problems in strategies that are bleeding money, which is crucial for organizations to identify.
Additionally, with the cancellation of in-person events, tracking website data is crucial. Companies who have relied on in-person marketing need to transition to digital marketing quickly. This has its benefits, it can be easier to track and attribute data when the entire marketing and buying process is digital.
Watch the full recording to learn more.