In this week’s episode of Solved Data Mysteries, we find the solution to how marketers can *actually* be data-driven and ditch excel spreadsheets once and for all. More specifically, Anna Schena talks us through how she uses Lexio to analyze marketing and sales data.
About the data storyteller:
Anna Schena is the Director of Growth at Narrative Science where she leads marketing initiatives including brand, content, digital, and demand generation. She is also the co-author of Let Your People Be People. She has previously led product marketing for both of Narrative Science’s products. Prior to joining Narrative Science, she did product marketing for ThreatConnect, a cybersecurity software company based out of Arlington, Virginia. Anna hails from Detroit, Michigan and graduated from Canisius College with a degree in Psychology, Business, and Studio Art.