Change is hard. Convincing other people to change is even harder.
You spend the time cleaning and sharing data with your stakeholders, but they don’t use it in practice (despite you knowing it could help).
“Psychology is such a huge part of doing this. And sometimes it’s not about the data. It’s about the people. That’s a hard lesson to learn.” – Eric Weber
Realize that they’re balancing other requests and a wide variety of information coming inbound (from you and others).
That’s why you have to think about why they would want to listen to you.
“It’s never as simple as ‘this was statistically significant or not’. If you just say that, you’re losing the opportunity to be a contributor and your end up being more of a gatekeeper.” – Eric Weber
This week, Eric Weber, GM of Experimentation at Yelp came on the show to discuss:
– How to get buy-in from your stakeholders and advocate for change
– Why the “people” side of analytics is just as important as designing something intuitive and cool
– And also… What does the day of a GM of Experimentation look like?
If you want to hear more, subscribe to Data Stories Deep Dive here.
About the data storyteller:
Eric Weber is currently the GM of Experimentation and a data science leader at Yelp. He’s worked in leadership and individual contributor roles at Yelp, LinkedIn, and CoreLogic after an academic career as an assistant professor. He loves working with data, educating others about data’s value, and helping people excel in technical roles. Eric has a Ph.D. and Masters in Mathematics from ASU, a Masters in Business Analytics from the University of Minnesota, and he is currently completing the Executive MBA at the University of Chicago-Booth. You can find him on LinkedIn here.