Every story has characters. In an effective data story, they are the business priorities (e.g. relationships, markets, brands, and offerings).
In this week’s episode of Data Stories Deep Dive, we spoke with the Data Whisperer, Scott Taylor, about data management and improving your data story by finding the right characters.
Key Insights from this episode:
- The plot of each data story is the analytics and the characters that the story is about is the data management piece. Without data management and a structure to your data, there would be no business intelligence or a way to derive meaningful insights.
- Data management brings such incredible power to an organization, the structure of data is pivotal for deriving insights from it. You should look inside your own company and make sure you are paying attention to this part of your business.
- The golden rule of data; what you put in is what you get out of it.
- For C-level people to support data management and governance, they have to understand why this is important. Data management helps companies get where it needs to go and they need to see that connection.
- Data management should be baked in as structural for any company- it is a horizontal play and foundational to the business.
- You would never hear a baker say that flour is worthless until they make it into bread. It’s the same with data and analytics. Data is not worthless but you need both to derive truth and meaning.
- The 3 V’s of telling a data story: Vocabulary (how do you talk about the business, how do you define a customer), Voice (harmonize to a common voice, have your pitch ready) and Vision (show how to enable the vision for the company, what is the company trying to do and how can the data assist in that).
- Given the current state of the world, data (and storytelling) is more important than it has ever been.
About the data storyteller:
Scott Taylor, The Data Whisperer, has helped countless companies “calm data down” by enlightening business executives to the value of master data and proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting, he works with companies to help them tell their data story.
An avid business evangelist and original thinker, Scott continually shares his passion for the strategic value of master data through industry events, public speaking opportunities, blogs, videos, white-papers, podcasts, cartoons, puppets shows and all forms of thought leadership. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.
“Data Storytelling is about calming people down around data.” - Scott Taylor