In this session from Camp Revenue, you’ll hear from Devin Reed, Content Strategy at Gong & Host of Reveal Podcast.
Gong has built a reputable brand in record time, and largely due to a major focus on their content marketing strategy and execution. Not only have they made a huge splash in the B2B space, but their content has also been included in multiple academic papers and university courses.
Their secret? Create content that’s so good, people are willing to pay for it (but don’t have to!).
He’ll tell you the formula for creating memorable content, how to measure brand growth and how to create content that drives revenue. This session contains enough examples to be sure you can replicate their success in your own business.
About the data storyteller:
Devin Reed is a SaaS sales professional turned marketer. He was the second sales hire at Gong in 2017, and is now the Head of Content Strategy where he’s responsible for content marketing, thought leadership, and social media.