In this session from Camp Revenue, you’ll hear from Dave Peterson, Play Bigger book author and category design co-founder.
He’ll share his insights on the important role of marketing in category design initiatives. Dave will share some fun lessons learned, some traps to avoid, and how category design can elevate your marketing career!
About the data storyteller:
Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He co-founded and shut down GiveMeTalk! a podcasting pioneer. Dave (apparently) loves crashing his mountain bike, avoiding trees on his snowboard, traveling to non-predictable places with his friends, and learning new things from his daughter. He lives in San Francisco.