In this session from Camp Revenue, you’ll hear from Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics.
For many marketers, data is a necessary evil that, at times, can be intimidating and overwhelming. Compared to many other functions, marketers actually possess inherent advantages that can help them become master data storytellers.
In this session, you’ll learn how your marketing talent and background can be applied to crafting and telling powerful stories with data.
About the data storyteller:
Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, anDomo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.