Webinar More Like a Garden than a Warehouse: Data Storytelling & the Culture of Analytics with the Principal at TreeHive Strategy

In this session from Camp Revenue, you’ll hear from Donald Farmer, Principal at TreeHive Strategy.

In this session from Camp Revenue, you’ll hear from Donald Farmer, Principal at TreeHive Strategy.

Sometimes when we talk about data and analytics strategy we focus too much on the mechanical aspects: how data is made available, what apps we use, how information is shared. The human elements of how we interact, how we learn and how we inspire each other are often overlooked, but these are the keys to a culture of analytics and a transformed business. Narratives and stories are essential to these personal interactions and in this session we look at how we can use them to encourage, tend and evolve a culture of insight. More like a garden than a warehouse.

About the data storyteller:

Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. In addition to working with startups, Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.

His consultancy, TreeHive Strategy, works globally with teams from the newest startups to some of the worlds largest businesses. In addition to data and analytics strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses in fields as diverse as fashion design and high-tech manufacturing.

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