In this session from Camp Revenue, you’ll hear from Jennifer Davis, Head of Product Marketing at Amazon Web Services.
In this session, you will learn how Amazon uses the Working Backwards mechanism to innovate and approaches to measure the effectiveness of exceptional product marketing to your overall return on marketing investments.
About the data storytellers:
Jennifer Davis is currently Amazon Web Services’ head of product marketing for AWS Training and Certification. She has been a 3x VP/CMO and has worked for companies like Honeywell, Leyard, Planar, Runco, and Intel.