It’s no secret that traditional media outlets are undergoing an evolution.
And with advertising revenue streams shifting from print to digital…
With no shortage of opportunities to spend digital ad dollars, advertisers need access to performance data otherwise they may go somewhere else.
That’s one of the reasons why behind every news story, there’s a data story.
In this episode of Leading With Data, Stephen Weis, Executive Vice President of Digital Revenue and Talent Development at the Houston Chronicle, shares the many ways their team uses data storytelling to drive revenue in a shifting media landscape.
Stephen is a Digital Media executive with 20 years of experience leading digital content, marketing, and sales teams.
He’s had significant leadership roles with several media organizations spearheading the digital transformation of traditional media organizations.
In this episode, we discuss:
-Why traditional media relies on data more than ever to generate revenue
-The role data plays in communicating the value of digital advertising, especially to smaller partners
-How to create consistency in data storytelling across a large organization
-Why the most valuable technologies are the ones that save you time