Today’s consumers are diverse. One marketing message just doesn’t cut it anymore. Teams today need to create a variety of messages with the same narrative to strike the right chord with their audience. Words matter — and choosing the right ones can mean the difference between a lost opportunity and a lifetime customer.
So, we turned to the expert, Kate Bradley Chernis, who has taken the guesswork out of writing for all of your marketing channels.
She joins us to show how the right words turn customers into evangelists — and how Lately’s AI technology will define the future of content marketing.
Kate is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.
As a former rock ‘n’ roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately’s artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
In the episode we dive deeper into:
- Kate’s experience working in radio
- The neuroscience of music
- How Kate “changed the channel” in her life
- Her entrepreneurial journey
- How to find the right investors by being yourself
- Building the world’s most human AI (and how it works)
- Kate’s leadership philosophy
- Lately’s formula for a 98% sales conversion
- and more!
Check out these resources that were mentioned in the show:
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