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Blog More Like a Garden than a Warehouse: Data Storytelling & the Culture of Analytics

In this session from Camp Revenue, you’ll hear from Donald Farmer, Principal at TreeHive Strategy.

Sometimes when we talk about data and analytics strategy we focus too much on the mechanical aspects: how data is made available, what apps we use, how information is shared. The human elements of how we interact, how we learn and how we inspire each other are often overlooked, but these are the keys to a culture of analytics and a transformed business. Narratives and stories are essential to these personal interactions and in this session we look at how we can use them to encourage, tend and evolve a culture of insight. More like a garden than a warehouse.

Key insights from this session:

Once upon a time, the metaphor of a warehouse was a great way to describe large volumes of data all stored together. The data was organized, it could come in and out in large volumes and it was stored safely. 

Warehouses have changed recently, they are more automated, less people driven and there is far less stored for long periods of time. So it may be time for a different metaphor for data storage.

Donald Farmer proposes a garden is a better metaphor for the massive amounts of data we store and use every day. Here are just a few of the reasons he likes this metaphor better:

  • There is a need for constant tending to get good results
  • The heaviest work is done at the beginning
  • There is flexibility and ability to adapt to change

Watch the full recording to learn more.

Watch more sessions from Camp Revenue

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