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Blog How Former Tableau CMO, Elissa Fink, Used Data-informed Decision Making to Grow the Company from Millions to Billions

In this session from Humanalytics, you’ll hear from Elissa Fink, Former CMO at Tableau and Board Member in conversation with Narrative Science about how data-driven decision making led to success at Tableau.

About the Data Storyteller:

Recently retired as CMO for Tableau Software, Elissa Fink led all marketing strategy and execution for 11 years, from pre-IPO start-up with ~$5 million annual revenue to public enterprise (NYSE:DATA) with $1+ billion in revenue. She knows growth, scale and building disruptive brands. Prior to Tableau, Elissa served in marketing, product management and product engineering executive positions at IXI (now Equifax), Tele Atlas (now Tom-Tom), and other technology companies. She began her career selling advertising for the Wall Street Journal. Elissa holds a BA from Santa Clara University and a MBA in Marketing and Decision Systems from the University of Southern California. Now semi-retired, Fink advises tech companies, serves on multiple boards, and teaches at University of Washington.

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