Blog Discovering Teams-First Mar-Tech Optimization

In this session from Humanalytics, Matt Butler, Cofounder, Bonsai Data Solutions, and Audrey Bower, Director of Marketing Analytics, Ancestry.com, will talk about their partnership and how they combine technical and human elements for maximum impact.

In this session, you will hear about Bonsai’s partnership with Ancestry, in particular, their work optimizing Ancestry’s marketing technology infrastructure and architecture for maximum business value. Key to their impact was an emphasis on evaluating the human element: satisfaction, training, preference, and trust.

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