Narrative Science is now part of Salesforce!

Learn More

Blog How to Use ML to Uncover Your Buyer Personas with Kam Lee

Join us for an interview with Kam Lee, Chief Marketing Data Scientist about how to use machine learning (ML) to uncover your buyer personas.

This recording is an episode of our podcast Leading with Data:

About the Data Storyteller: Over the course of his 14-years career, Kam Lee has built scalable systems that synthesized complex data for over $2 BILLION in SALES into actionable, highly-personalized customer journeys. By employing marketing intelligence, he powers optimization at scale to discover the best-case scenarios that lead to winning sales opportunities. He is currently the Data Science, AI & Growth Marketing Lead at EquityMultiple and the Chief Data Scientist at Finetooth Analytics.

Want more Humanalytics sessions?

Watch more