The world of marketing is constantly changing, which requires teams to evolve faster than ever. Marketers need to know, in as close to real-time as possible, what is working and what isn’t. The problem is that there is more data than ever before- shifting through this data with the current analytics tools is near impossible. Since marketing is increasingly measured on what matters, like revenue, demand creation, and customer experience- it is pivotal for marketers to know and explain their contribution to the business.
Narrative Science, the data storytelling technology company, announced their analytics solution for Marketing teams as an answer to this problem. Their product, Lexio, takes data from tons of sources and turns them into easy-to-read stories which are accessible from anywhere. For marketing teams, they specifically focus on the data marketers care about (Marketo, Hubspot, Salesforce, Google Analytics, etc) and tie all that marketing data together in one place so marketers can easily understand their impact on revenue.
“Today’s landscape demands that marketers know their data at all times, so they can respond to the market quickly and maximize business impact.” says Cassidy Shield, VP of Marketing at Narrative Science. “Lexio lets marketers stay on top of trends for all their key metrics – in an experience that was built for them. With Lexio, your team is informed, agile, and focused on what matters most, without moonlighting as a data analyst. Lexio lets marketers focus on marketing.”
Lexio is a new way of understanding your business data- it is automated analytics so marketers can be fast and agile in an ever-changing landscape.