Business intelligence platforms are considered the best way to communicate information today. They combine pretty data visualizations with some language capability and maybe the ability to search.
The problem is that they aren’t easy or understandable for the people that actually need them – the business users.
Dashboards are complicated. Even just for the basic stuff, business users have a hard time figuring out how to use them.
Then, we have analysts stuck in a constant loop of explaining the dashboards they create to their business users.
If business users don’t understand data visualizations in the first place, how are they going to know what question to ask?
And how will it help that the answer to those searches also comes in a dashboard?
We set out to make a product that is way easier than any dashboard has ever been and is super easy to use for anyone. So, we’re reimagining business intelligence so that you can get data and analytics to everyone. This is data storytelling. This is Lexio.
BI relies on data visualizations – with no other context – to explain data to businesspeople that do not spend time in the numbers everyday.
Lexio turns data into written insights that anyone can read, automatically.
Dashboards aren’t real time, are confusing on what to use, and aren’t personalized to the user itself.
Lexio surfaces the most important data insights in an always-updated, easy-to-read newsfeed.
Business intelligence is limited by the user’s knowledge of what questions to ask.
With Lexio, we are building an anticipatory experience that provides easy pathways for users to get new questions answered.
Some business intelligence platforms have mobile experience, but they are just plain hard to use.
Lexio is built to be just as usable and easy on a phone. Whether the business user is on the road, on a plane, or running around a shop floor, Lexio pushes them answers about business data in a way that they will understand.
Data storytelling is the fastest and easiest way to empower your business user's with your company's data insights.
Provides insights as visualizations
Delivers insights as easy-to-understand, plain language stories
Dashboards are often static or dated
Provides the most up-to-date insights in a familiar newsfeed UI
Relies on user's ability to interpret data visualizations
Provides objective insights that everyone can understand, leaving no room for interpretation
Delivers generic dashboards built for many
Personalized for each user
Hard to use on a mobile device
As easy to use as any consumer app
Requires users to know what question to ask
Anticipates the user's next question, and automatically surfaces the answer