Lexio vs BI DRAFT | Narrative Science
Illustration of a woman waving hello

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BI is broken

Business intelligence platforms are considered the best way to communicate information today. They combine pretty data visualizations with some language capability and maybe the ability to search.

 

The problem is that they aren’t easy or understandable for the people that actually need them – the business users.

Business users deserve better

 

Dashboards are complicated. Even just for the basic stuff,  business users have a hard time figuring out how to use them.

 

Then, we have analysts stuck in a constant loop of explaining the dashboards they create to their business users.

Search doesn’t solve the problem

If business users don’t understand data visualizations in the first place, how are they going to know what question to ask? 

And how will it help that the answer to those searches also comes in a dashboard?

We’re redefining what analytics can be.

We set out to make a product that is way easier than any dashboard has ever been and is super easy to use for anyone. So, we’re reimagining business intelligence so that you can get data and analytics to everyone. This is data storytelling. This is Lexio.

Data storytelling is built for business users.

Plain-language stories

 

BI relies on data visualizations – with no other context – to explain data to businesspeople that do not spend time in the numbers everyday. 

 

Lexio turns data into written insights that anyone can read, automatically.

Revolutionary UI

Dashboards aren’t real time, are confusing on what to use, and aren’t personalized to the user itself. 

 

Lexio surfaces the most important data insights in an always-updated, easy-to-read newsfeed.

Anticipates user questions

 

Business intelligence is limited by the user’s knowledge of what questions to ask. 

 

With Lexio, we are building an anticipatory experience that provides easy pathways for users to get new questions answered.

Usable Anywhere

Some business intelligence platforms have mobile experience, but they are just plain hard to use.

 

Lexio is built to be just as usable and easy on a phone. Whether the business user is on the road, on a plane, or running around a shop floor, Lexio pushes them answers about business data in a way that they will understand.

Data analytics, reimagined.

Data storytelling is the fastest and easiest way to empower your business user's with your company's data insights.

Business Intelligence

Data Storytelling

Provides insights as visualizations

Delivers insights as easy-to-understand, plain language stories

Dashboards are often static or dated

Provides the most up-to-date insights in a familiar newsfeed UI

Relies on user's ability to interpret data visualizations

Provides objective insights that everyone can understand, leaving no room for interpretation

Delivers generic dashboards built for many

Personalized for each user

Hard to use on a mobile device

As easy to use as any consumer app

Requires users to know what question to ask

Anticipates the user's next question, and automatically surfaces the answer