The Rise of the
Augmented Consumer

Gartner Top Trends in Data Analytics 2021

Analytics leaders need to widen the focus of their analytics initiatives to enabling not just analysts, but their consumers. Learn about the rise of the augmented consumer and why it is essential to getting more people to use data.

Predefined dashboards often overwhelm users with data

“A user must then manually explore what happened, why, and what to do about it. This time-consuming and error-prone exploration can lead to incorrect conclusions and flawed decisions and actions,” per Gartner.

Time spent in predefined dashboards will be displaced

“… by automated, conversational, mobile and dynamically generated insights that are customized to a user’s context and delivered to their point of consumption, in dynamic, autogenerated and personalized data stories and embedded in applications,” per Gartner.

Read the full report:
Gartner Top 10 Trends in Data & Analytics 2021, The Rise of the Augmented Consumer

By James Richardson, Kurt Schlegel, Rita Sallam, Austin Kronz, Julian Sun. Feb 2021.

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