Camp Revenue
A Free Virtual Summit for
Marketing & Analytics Teams
July 15 + 16, 2020
Bringing marketing and analytics leaders together to talk about the intersection of brand and revenue, camp-style.
A Free Virtual Summit for
Marketing & Analytics Teams
July 15 + 16, 2020
Bringing marketing and analytics leaders together to talk about the intersection of brand and revenue, camp-style.
Tracking marketing’s impact on revenue is easier said than done. How does brand building contribute to revenue? What is the financial impact of your podcast or virtual event?
Join us around the virtual campfire for a one-fo-a-kind, virtual summit focused on marketing’s impact on revenue.
Pack your (virtual) bags, we’ll see you at camp!
9:30am - 9:45am CT
We’re kicking things off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.
9:30am - 9:45am CT
We’re kicking things off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.
Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better
CEO & Cofounder of Narrative Science
Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better
9:45am - 10:15am CT
9:45am - 10:15am CT
Dave Peterson, Play Bigger book author and category design co-founder, will share his insights on the important role of marketing in category design initiatives. Dave will share some fun lessons learned, some traps to avoid, and how category design can elevate your marketing career!
Author of Play Bigger
Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He co-founded and shut down GiveMeTalk! a podcasting pioneer. Dave (apparently) loves crashing his mountain bike, avoiding trees on his snowboard, traveling to non-predictable places with his friends, and learning new things from his daughter. He lives in San Francisco.
10:20am - 11:50am CT
Join Jim Lecinski, author, speaker & clinical Associate Professor of Marketing at Northwestern, to discover the roadmap for implementing AI as a part of your marketing toolkit.
10:20am - 11:50am CT
Discover the benefits of implementing AI as a part of your marketing toolkit.
Clinical Associate Professor of Marketing at Northwestern
Jim Lecinski is a marketing educator and advisor. His focus is Marketing Strategy and Digital Transformation. He has 30 years of experience driving successful business results for major brands by developing and implementing integrated, multichannel and digital marketing programs.
Following a notable twelve year career at Google, where where he was Vice President of Customer Solutions for the Americas and counseled leading marketers on how to adapt their businesses and marketing to win in today’s new digital world, Jim is now a clinical Associate Professor of Marketing at Northwestern University in both the Kellogg and Medill School’s graduate programs.
Jim is a recognized expert, in-demand consultant and keynote speaker on Marketing Strategy and Integrated Marketing at significant industry events and conferences. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: “Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
Jim’s newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing AI in Marketing” will be published by Stanford University Press in late 2020.
11am - 11:30 am CT
Learn the best tactics to drive revenue that are often overlooked.
11am - 11:30 am CT
Learn the best tactics to drive revenue that are often overlooked.
VP of Marketing at Help Scout
Adam Goyette currently serves as VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Adam previously lead all growth marketing initiatives globally at G2, named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte, as VP of Demand Generation. Prior companies include Thryv, FieldLens, and Booker Software.
11:30am - noon CT
Learn Gong’s secret to creating content that’s so good, people are willing to pay for it (but don’t have to!)
11:30am - noon CT
Gong has built a reputable brand in record time, and largely due to a major focus on their content marketing strategy and execution. Not only have they made a huge splash in the B2B space, but their content has also been included in multiple academic papers and university courses.
Their secret? Create content that’s so good, people are willing to pay for it (but don’t have to!).
Join Manager of Content Strategy, Devin Reed to learn:
Content Strategy at Gong & Host of Reveal Podcast
Devin Reed is a SaaS sales professional turned marketer. He was the second sales hire at Gong in 2017, and is now the Head of Content Strategy where he’s responsible for content marketing, thought leadership, and social media.
12:15 - 12:45 pm CT
Learn how your marketing talent and background can be applied to crafting and telling powerful stories with data.
12:15 - 12:45 pm CT
For many marketers, data is a necessary evil that, at times, can be intimidating and overwhelming. Compared to many other functions, marketers actually possess inherent advantages that can help them become master data storytellers.
In this session, you’ll learn how your marketing talent and background can be applied to crafting and telling powerful stories with data.
Senior Director, Insights & Data Storytelling at Blast Analytics
Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, anDomo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.
1 - 1:30pm CT
Whether it’s arts & crafts, cooking, or a mindfulness check-in, watch on-demand to join the fun.
Baking Workshop!
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Meditation Workshop
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1 - 1:30pm CT
Looking for a quick & easy treat for your next indoor camp out? Grab your ingredients and follow along as Anna makes this perfect summer-time dish!
1 - 1:30pm CT
Take a moment to relax & unwind during this 30-minute guided-meditation.
1:30 - 2pm CT
Video’s no longer just for marketing. Learn why and how sales, customer success, leadership, and other teams are using personal video messages for clearer communication and better results … and the easiest way to start!
1:30 - 2pm CT
Video’s no longer just for marketing. Learn why and how sales, customer success, leadership, and other teams are using personal video messages for clearer communication and better results … and the easiest way to start!
Chief Evangelist at BombBomb
Chief Evangelist at BombBomb, bestselling co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and told personal video success stories in a variety of formats over the past decade. He’s sent more than 10,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.
2pm-3pm CT
Join the live audience for our videocast, Data Stories Deep Dive.
2pm-3pm CT
Join the live audience for our videocast, Data Stories Deep Dive. In the episode, we are discussing marketing & sales alignment with Jeremy von Halle & Jessica Watts, Founders of MudCity.
Founders of MudCity
Jeremy von Halle and Jessica Watts are the Co-founders of Mud City, a Sales & Operations agency helping companies scale their revenue organizations strategically and responsibly. Previously, they worked together as go-to-market VPs at Jellyvision, a software company that helps employees make better decisions about their health benefits.
3pm - 3:30pm CT
Join Stuart Frankel, CEO & Cofounder of Narrative, and Dan Hanrahan, Founder of Haulstr & Sigstr, for a Fireside Chat about founding and scaling businesses, inspiring your team to do their best work, and letting your people be people.
3pm - 3:30pm CT
Join Stuart Frankel, CEO & Cofounder of Narrative, and Dan Hanrahan, Founder of Haulstr & Sigstr, for a Fireside Chat about founding and scaling businesses, inspiring your team to do their best work, and letting your people be people.
Founder of Sigstr and Haulstr
About Dan:
I love: My family and the woods. Startups and building early teams. Anything local.
What I’ve done: Entrepreneurship, software and marketing. (most recently @ Sigstr & Haulstr)
Things I’m learning: Disconnected local value chains like lumber, food and agriculture.
I believe: Small > big. Ask why. It’s (all) about time.
3:30pm - 4pm CT
Join us for a discussion with marketing & analytics leaders about the metrics that matter most and how you can make the right data-backed decisions.
3:30pm - 4pm CT
Join us for a discussion with marketing & analytics leaders about the metrics that matter most and how you can make the right data-backed decisions.
Panelists include:
Alex Czurylo, SVP, Group Product Operations at Rakuten Advertising
Jesse Grothaus, CEO of Cloud Pathfinder
Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies.
4:00pm - 4:45pm CT
We’re not just any camp, we’re a cool camp… Join our happy hour to celebrate a great first day at camp!
4:00pm - 4:45pm CT
Prepare your ingredients and craft a cocktail (or two) during this live 45-minute class with the Bartender Abides. For non-alcoholic versions, make sure you grab some iced tea!
Tommy’s Margarita Con Fruta
– Tequila (100% agave recommended)
– Small bag o’ limes
– Agave Nectar
– Fresh fruit or syrup of choice (strawberry, raspberry, mango, blood orange)
– Cocktail shaker
– Ice & muddler
– Salt
Bourbon Pink Limeade
– Whiskey (Bourbon preferred)
– Cappelletti (sub Aperol)
– Lemonier
– Simple syrup
– Ice
– Soda water
– Cocktail shaker
9:15am - 9:45am CT
Energize your body and mind for the day ahead as you transition through low-impact movements set to a curated playlist. Option to add hops or repetitions for more cardio. Stay for the stretch. Seize the day.
9:15am - 9:45am CT
9:45am - 10am CT
We’re kicking day-2 off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.
9:45am - 10am CT
We’re kicking things off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.
Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better
CEO & Cofounder of Narrative Science.
Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better
10am- 10:30am CT
10am- 10:30am CT
VP of Growth Marketing
Elle Woulfe is a revenue focused marketer with expertise in demand generation and marketing operations. A veteran of the marketing technology industry, she has held leadership roles at Eloqua, Lattice Engines and PathFactory. Equal parts creative wonk and marketing nerd, she loves bringing sales and marketing teams together through shared process, goals and KPIs.
10:45am - 11:15am CT
Dive into a philosophical shift in LeadIQ’s marketing activities, and how this shift has helped fuel LeadIQ to stand out, collect more meetings, and build brand affinity in a crowded market.
10:45am - 11:15am CT
Dive into a philosophical shift in LeadIQ’s marketing activities, and how this shift has helped fuel LeadIQ to stand out, collect more meetings, and build brand affinity in a crowded market.
VP of Growth and Marketing at LeadIQ
Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Over the past several years, he has trained thousands of sales reps in personalized prospecting and social selling.
He’s had prospecting campaigns featured in Fortune, Mashable, Inside.com, SalesHacker, and TheNextWeb. He also is host of The Prospecting Podcast.
11:30-noon CT
Join author, speaker, & expert marketer Rishad Tobaccowala.
11:30-noon CT
Author, Speaker, & Chief Growth Officer
Rishad Tobaccowala is an author, speaker and advisor who spent nearly four decades at the Publicis Groupe where he most recently was their Chief Growth Officer and Chief Strategist.
12:15-12:45 pm CT
Learn how to identify and craft data stories that work for executives.
12:15-12:45 pm CT
Executives want new ways to see and understand marketings and sales impact on revenue, but there is a major problem in the way we show up and try to deliver revenue reporting.
In this session, learn how to identify and craft visual data stories and narratives that work for executives. You’ll walk away equipped with new inspiration around how to communicate revenue metrics for executives and the skills you need to immediately tell better data stories.
Founder of Data Story Academy & Co-Founder of Decisive Data
Zack Mazzoncini is the Founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.
1-1:30pm CT
Whether it’s arts & crafts, cooking, or a mindfulness check-in, watch on-demand to join the fun.
Baking Workshop!
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Storytelling Workshop
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1-1:30pm CT
Grab a cup of coffee and learn how to make the best coffee cake alongside Paul. Soft vanilla cake with a sweet cinnamon layer inside, topped with buttery crumb topping – yum!
Make sure to grab everything on the supplies list.
1-1:30pm CT
Are you looking to become a better storyteller? This 30-minute virtual workshop will break down why campfire stories work & how you can use similar elements to craft more compelling stories.
1:45 - 2:15pm CT
Join Cassidy Shield, VP of Marketing at Narrative Science, and James Carbary, Founder of Sweet Fish Media, for a discussion on podcasting and how to measure its impact on the bottom line.
1:45 - 2:15pm CT
Join Cassidy Shield, VP of Marketing at Narrative Science, and James Carbary, Founder of Sweet Fish Media, for a discussion on podcasting and how to measure its impact on the bottom line.
Topics Include:
Cohost of the B2B Growth Show and Founder of Sweet Fish Media
2:30-3pm CT
Learn how Amazon uses the Working Backwards mechanism to innovate and approaches to measure the effectiveness of exceptional product marketing to your overall return on marketing investments.
2:30-3pm CT
In this session, you will learn how Amazon uses the Working Backwards mechanism to innovate and approaches to measure the effectiveness of exceptional product marketing to your overall return on marketing investments.
Head of Product Marketing, AWS Training and Ceritification, Amazon Web Services
Jennifer Davis is currently Amazon Web Services’ head of product marketing for AWS Training and Certification. She has been a 3x VP/CMO and has worked for companies like Honeywell, Leyard, Planar, Runco, and Intel.
3:15-3:45pm CT
Narratives and stories are essential to personal interactions. Learn how we use them to encourage, tend, and evolve a culture of insight.
3:15-3:45pm CT
Sometimes when we talk about data and analytics strategy we focus too much on the mechanical aspects: how data is made available, what apps we use, how information is shared. The human elements of how we interact, how we learn and how we inspire each other are often overlooked, but these are the keys to a culture of analytics and a transformed business. Narratives and stories are essential to these personal interactions and in this session we look at how we can use them to encourage, tend and evolve a culture of insight. More like a garden than a warehouse.
Principal at TreeHive Strategy
Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. In addition to working with startups, Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.
His consultancy, TreeHive Strategy, works globally with teams from the newest startups to some of the worlds largest businesses. In addition to data and analytics strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses in fields as diverse as fashion design and high-tech manufacturing.
4-4:30pm CT
This session will walk you through the KPIs and metrics your marketing team needs to be looking at and how they will drive the next marketing transformation.
4-4:30pm CT
The world has changed and how we engage our customers has fundamentally changed. This session will walk you through the KPIs and metrics your marketing team needs to be looking at and how they will drive the next marketing transformation.
Director, Visual Analytics
Nicholas, a leader in analytics adoption, has designed and developed dashboards for the world’s largest companies in a career that spans from Ireland to Singapore and the USA.
From enterprise-grade operations dashboards for global banks with 200,000+ employees to high-pressure visuals for Formula 1 drivers, he has developed a winning process for ensuring companies get ROI on their data through insight and behavioural change.
Jim is a recognized expert, in-demand consultant and keynote speaker on Marketing Strategy and Integrated Marketing at significant industry events and conferences. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: “Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
Adam Goyette currently serves as VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Adam previously lead all growth marketing initiatives globally at G2, named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte, as VP of Demand Generation. Prior companies include Thryv, FieldLens, and Booker Software.
Devin Reed is a SaaS sales professional turned marketer. He was the second sales hire at Gong in 2017, and is now the Head of Content Strategy where he’s responsible for content marketing, thought leadership, and social media.
Chief Evangelist at BombBomb, bestselling co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and told personal video success stories in a variety of formats over the past decade. He’s sent more than 10,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.
Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Over the past several years, he has trained thousands of sales reps in personalized prospecting and social selling. Prior to LeadIQ, Ryan had been an early employee at several startups helping them with marketing and prospecting tactics, including Dyn who was acquired by Oracle for $600+ million in 2016.
He’s had prospecting campaigns featured in Fortune, Mashable, Inside.com, SalesHacker, and TheNextWeb. He also is host of The Prospecting Podcast.
Jeremy von Halle is the Co-Founder of Mud City, a Sales & Operations agency helping companies scale their revenue organizations strategically and responsibly. Previously, he was the VP of Revenue Operations at Jellyvision, a software company that helps employees make better decisions about their health benefits. At Jellyvision, Jeremy led Sales & Marketing Operations, Sales Enablement, Customer Insights & Analytics, and Demand Generation. He was responsible for the reporting and analysis across all Revenue teams including Marketing, Business Development, Sales, Account Management, and Channel & Partner Sales.
Jessica (Hay) Watts is the Co-Founder of Mud City, a Sales & Operations agency helping companies scale their revenue organizations strategically and responsibly. Previously, she was the VP of Sales at Jellyvision, a software company that helps employees make better decisions about their health benefits. At Jellyvision, Jessica led Business Development, Channel Sales, & Direct Sales. She scaled a team of 10 to nearly 100 in under two years while standing up new market segments and streamlining playbooks and processes.
Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He co-founded and shut down GiveMeTalk! a podcasting pioneer. Dave (apparently) loves crashing his mountain bike, avoiding trees on his snowboard, traveling to non-predictable places with his friends, and learning new things from his daughter. He lives in San Francisco.
Rishad Tobaccowala is an author, speaker and advisor who spent nearly four decades at the Publicis Groupe where he most recently was their Chief Growth Officer and Chief Strategist.
Zack Mazzoncini is the Founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.
Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. In addition to working with startups, Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.
His consultancy, TreeHive Strategy, works globally with teams from the newest startups to some of the world’s largest businesses. In addition to data and analytics strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses in fields as diverse as fashion design and high-tech manufacturing.
Jennifer Davis is currently Amazon Web Services’ head of product marketing for AWS Training and Certification. She has been a 3x VP/CMO and has worked for companies like Honeywell, Leyard, Planar, Runco, and Intel.
Elle Woulfe is a revenue-focused marketer with expertise in demand generation and marketing operations. A veteran of the marketing technology industry, she has held leadership roles at Eloqua, Lattice Engines and PathFactory. Equal parts creative wonk and marketing nerd, she loves bringing sales and marketing teams together through shared process, goals and KPIs.
Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.
Nicholas, a leader in analytics adoption, has designed and developed dashboards for the world’s largest companies in a career that spans from Ireland to Singapore and the USA.
From enterprise-grade operations dashboards for global banks with 200,000+ employees to high-pressure visuals for Formula 1 drivers, he has developed a winning process for ensuring companies get ROI on their data through insight and behavioural change.
He is the creator of the Enterprise Dashboard Process and invented the Dashboard Wireframe Kit. Nick is a regular on the international speaking circuit.
Nick leads the Visual Analytics practice for Logic20/20, Inc. out of Seattle.
About Dan:
I love: My family and the woods. Startups and building early teams. Anything local.
What I’ve done: Entrepreneurship, software and marketing. (most recently @ Sigstr & Haulstr)
Things I’m learning: Disconnected local value chains like lumber, food and agriculture.
I believe: Small > big. Ask why. It’s (all) about time.
James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).
Alex is a senior leader in digital analytics, operations and global management. He is passionate about seeking innovative ways to use data and insights to drive client performance.
Jesse is the Founder & CEO of Cloud Pathfinder Consulting. He and his team help companies digitally transform through Salesforce technologies.
Jeff is responsible for driving preference for the Zebra brand with its
customers, partners and employees, as well as creating new sources of revenue. Jeff oversees traditional marketing functions along with the company’s partner program, business market intelligence and vertical strategy. Jeff has held senior technology leadership positions for more than 25 years, including at Spirent Communications, Visual Networks and Tellabs. He regularly speaks about the importance of B2B companies embracing digital technology to meet the ever- increasing demands of their customers.
Virtual Summer Camp
July 15 + 16, 2020
Bringing marketing and analytics together for a full day of learning, camp-style. Sign up via the form to the right to get on the list.