Camp Revenue: A Free Virtual Summit for Marketing and Analytics by Narrative Science

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Camp Revenue

A Free Virtual Summit for
Marketing & Analytics Teams

July 15 + 16, 2020

Register Now

Tracking marketing’s impact on revenue is easier said than done. How does brand building contribute to revenue? What is the financial impact of your podcast or virtual event?

Join us around the virtual campfire for a one-fo-a-kind, virtual summit focused on marketing’s impact on revenue.

Pack your (virtual) bags, we’ll see you at camp!

Register Now

Schedule

whistle

9:30am - 9:45am CT

Morning Wake Up Call with Narrative Science CEO + Co-founder

We’re kicking things off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.

9:30am - 9:45am CT

Morning Wake Up Call with Narrative Science CEO + Co-founder

We’re kicking things off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.

Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better 

Stuart Frankel

CEO & Cofounder of Narrative Science

Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better

Illustration of megaphone

9:45am - 10:15am CT

The Five Things Every Marketer Should Know About Category Design with Dave Peterson, Author of Play Bigger

Dave Peterson, Play Bigger book author and category design co-founder, will share his insights on the important role of marketing in category design initiatives.

9:45am - 10:15am CT

The Five Things Every Marketer Should Know About Category Design with Dave Peterson, Author of Play Bigger

Dave Peterson, Play Bigger book author and category design co-founder, will share his insights on the important role of marketing in category design initiatives. Dave will share some fun lessons learned, some traps to avoid, and how category design can elevate your marketing career!

Dave Peterson

Author of Play Bigger

Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He co-founded and shut down GiveMeTalk! a podcasting pioneer. Dave (apparently) loves crashing his mountain bike, avoiding trees on his snowboard, traveling to non-predictable places with his friends, and learning new things from his daughter. He lives in San Francisco.

10:20am - 11:50am CT

A Five Stage Roadmap for Implementing AI in your Marketing Toolkit with the Associate Professor of Marketing at Northwestern

Join Jim Lecinski, author, speaker & clinical Associate Professor of Marketing at Northwestern, to discover the roadmap for implementing AI as a part of your marketing toolkit.

10:20am - 11:50am CT

A Five Stage Roadmap for Implementing AI in your Marketing Toolkit with the Associate Professor of Marketing at Northwestern

Discover the benefits of implementing AI as a part of your marketing toolkit.

Jim Lecinski

Clinical Associate Professor of Marketing at Northwestern

Jim Lecinski is a marketing educator and advisor. His focus is Marketing Strategy and Digital Transformation. He has 30 years of experience driving successful business results for major brands by developing and implementing integrated, multi­channel and digital marketing programs.

Following a notable twelve year career at Google, where where he was Vice President of Customer Solutions for the Americas and counseled leading marketers on how to adapt their businesses and marketing to win in today’s new digital world, Jim is now a clinical Associate Professor of Marketing at Northwestern University in both the Kellogg and Medill School’s graduate programs.

Jim is a recognized expert, in­-demand consultant and keynote speaker on Marketing Strategy and Integrated Marketing at significant industry events and conferences. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: “Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.

Jim’s newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing AI in Marketing” will be published by Stanford University Press in late 2020.

11am - 11:30 am CT

5 Simple (Yet Usually Overlooked) Campaign Tactics Proven to Drive Revenue with the VP of Marketing at Help Scout

Learn the best tactics to drive revenue that are often overlooked.

11am - 11:30 am CT

5 Simple (Yet Usually Overlooked) Campaign Tactics Proven to Drive Revenue with the VP of Marketing at Help Scout

Learn the best tactics to drive revenue that are often overlooked.

Adam Goyette

VP of Marketing at Help Scout

Adam Goyette currently serves as VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Adam previously lead all growth marketing initiatives globally at G2, named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte, as VP of Demand Generation. Prior companies include Thryv, FieldLens, and Booker Software.

11:30am - noon CT

How to Create Content So Good People Will Want to Pay For It with the Content Strategy Manager at Gong

Learn Gong’s secret to creating content that’s so good, people are willing to pay for it (but don’t have to!)

11:30am - noon CT

How to Create Content So Good People Will Want to Pay For It with the Content Strategy Manager at Gong

Gong has built a reputable brand in record time, and largely due to a major focus on their content marketing strategy and execution. Not only have they made a huge splash in the B2B space, but their content has also been included in multiple academic papers and university courses.

Their secret? Create content that’s so good, people are willing to pay for it (but don’t have to!).

Join Manager of Content Strategy, Devin Reed to learn:

  • Formula for creating memorable content
  • How to measure brand growth (w/examples)
  • How to create content that drives revenue (w/examples)

Devin Reed

Content Strategy at Gong & Host of Reveal Podcast

Devin Reed is a SaaS sales professional turned marketer. He was the second sales hire at Gong in 2017, and is now the Head of Content Strategy where he’s responsible for content marketing, thought leadership, and social media.

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12:15 - 12:45 pm CT

How to Unleash Your Marketing Muscles as a Data Storyteller with the Senior Director, Insights & Data Storytelling at Blast Analytics

Learn how your marketing talent and background can be applied to crafting and telling powerful stories with data.

12:15 - 12:45 pm CT

How to Unleash Your Marketing Muscles as a Data Storyteller with the Senior Director, Insights & Data Storytelling at Blast Analytics

For many marketers, data is a necessary evil that, at times, can be intimidating and overwhelming. Compared to many other functions, marketers actually possess inherent advantages that can help them become master data storytellers.

In this session, you’ll learn how your marketing talent and background can be applied to crafting and telling powerful stories with data.

Brent Dykes

Senior Director, Insights & Data Storytelling at Blast Analytics

Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, anDomo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.

  • On-Demand
  • Supplies List

1 - 1:30pm CT

Select Your Workshop!

Whether it’s arts & crafts, cooking, or a mindfulness check-in, watch on-demand to join the fun.

Baking Workshop!

Make S’mores Dip with Anna Schena

Meditation Workshop

Mindfulness Meditation

1 - 1:30pm CT

Make S’mores Dip with Anna Schena

Looking for a quick & easy treat for your next indoor camp out? Grab your ingredients and follow along as Anna makes this perfect summer-time dish!

Illustration of palette with paintbrush

Supplies List

  • Marshmallows
  • Hershey's Chocolate Bars
  • Graham Crackers
  • Cast-iron Skillet

1 - 1:30pm CT

Mindfulness Meditation

Take a moment to relax & unwind during this 30-minute guided-meditation.

Illustration of palette with paintbrush

Supplies List

  • N/A
Illustration of megaphone

1:30 - 2pm CT

Time to Get Serious and Actually Create Video with the Chief Evangelist at BombBomb

Video’s no longer just for marketing. Learn why and how sales, customer success, leadership, and other teams are using personal video messages for clearer communication and better results … and the easiest way to start!

1:30 - 2pm CT

Time to Get Serious and Actually Create Video with the Chief Evangelist at BombBomb

Video’s no longer just for marketing. Learn why and how sales, customer success, leadership, and other teams are using personal video messages for clearer communication and better results … and the easiest way to start!

Ethan Beute

Chief Evangelist at BombBomb

Chief Evangelist at BombBomb, bestselling co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and told personal video success stories in a variety of formats over the past decade. He’s sent more than 10,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.

whistle

2pm-3pm CT

Live! Data Stories Deep Dive featuring Jeremy von Halle & Jessica Watts, Founders of MudCity.

Join the live audience for our videocast, Data Stories Deep Dive.

2pm-3pm CT

Live! Data Stories Deep Dive featuring Jeremy von Halle & Jessica Watts, Founders of MudCity.

Join the live audience for our videocast, Data Stories Deep Dive. In the episode, we are discussing marketing & sales alignment with Jeremy von Halle & Jessica Watts, Founders of MudCity.

Jeremy von Halle & Jessica Watts

Founders of MudCity

Jeremy von Halle and Jessica Watts are the Co-founders of Mud City, a Sales & Operations agency helping companies scale their revenue organizations strategically and responsibly. Previously, they worked together as go-to-market VPs at Jellyvision, a software company that helps employees make better decisions about their health benefits. 

3:30pm - 4pm CT

Metrics that Matter Most & How to Get It Right : A Panel Discussion

Join us for a discussion with marketing & analytics leaders about the metrics that matter most and how you can make the right data-backed decisions.

3:30pm - 4pm CT

Metrics that Matter Most & How to Get It Right : A Panel Discussion

Join us for a discussion with marketing & analytics leaders about the metrics that matter most and how you can make the right data-backed decisions.

Panelists include:

Alex Czurylo, SVP, Group Product Operations at Rakuten Advertising

Jesse Grothaus, CEO of Cloudpath Finder

Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies.

4:10pm - 4:40pm CT

Founder's Chat: Scaling Businesses, Inspiring Your Team, & Uncovering What Works with Dan Hanrahan, Founder of Haulstr & Sigstr

Join Stuart Frankel, CEO & Cofounder of Narrative, and Dan Hanrahan, Founder of Haulstr & Sigstr, for a Fireside Chat about founding and scaling businesses, inspiring your team to do their best work, and letting your people be people.

4:10pm - 4:40pm CT

Founder's Chat: Scaling Businesses, Inspiring Your Team, & Uncovering What Works with Dan Hanrahan, Founder of Haulstr & Sigstr

Join Stuart Frankel, CEO & Cofounder of Narrative, and Dan Hanrahan, Founder of Haulstr & Sigstr, for a Fireside Chat about founding and scaling businesses, inspiring your team to do their best work, and letting your people be people.

Dan Hanrahan

Founder of Sigstr and Haulstr

About Dan:

I love: My family and the woods. Startups and building early teams. Anything local.

What I’ve done: Entrepreneurship, software and marketing. (most recently @ Sigstr & Haulstr)

Things I’m learning: Disconnected local value chains like lumber, food and agriculture.

I believe:    Small > big.   Ask why.   It’s (all) about time.

  • LIVE WORKSHOP!
  • Supplies List

4:45-5:45pm CT

Virtual Cocktail Class by the Bartender Abides

We’re not just any camp, we’re a cool camp… Join our happy hour to celebrate a great first day at camp!

4:45-5:45pm CT

Virtual Cocktail Class by the Bartender Abides

Prepare your ingredients and craft a cocktail (or two) during this live 45-minute class with the Bartender Abides. For non-alcoholic versions, make sure you grab some iced tea!

Tommy’s Margarita Con Fruta
– Tequila (100% agave recommended)
– Small bag o’ limes
– Agave Nectar
– Fresh fruit or syrup of choice (strawberry, raspberry, mango, blood orange)
– Cocktail shaker
– Ice & muddler
– Salt

Bourbon Pink Limeade
– Whiskey (Bourbon preferred)
– Cappelletti (sub Aperol)
– Lemonier
– Simple syrup
– Ice
– Soda water
– Cocktail shaker

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  • LIVE WORKSHOP!

9:15am - 9:45am CT

Mood Booster Cardio Workout with Amelia B. Carpenter

Energize your body and mind for the day ahead as you transition through low-impact movements set to a curated playlist. Option to add hops or repetitions for more cardio. Stay for the stretch. Seize the day.

9:15am - 9:45am CT

Mood Booster Cardio Workout with Amelia B. Carpenter

Illustration of megaphone

9:45am - 10am CT

Day 2 Wake Up Call with Narrative Science CEO + Co-founder

We’re kicking day-2 off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.

9:45am - 10am CT

Day 2 Wake Up Call with Narrative Science CEO + Co-founder

We’re kicking things off with Narrative Science CEO and Head Camp Counselor Stuart Frankel.

Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better 

Stuart Frankel

CEO & Cofounder of Narrative Science.

Stuart Frankel is the CEO and a co-founder of Narrative Science. Stuart leads the company’s strategy and corporate vision, focusing on how customers can achieve better 

10am- 10:30am CT

How Focusing on the Fundamentals of Revenue Marketing Has Reignited Growth at InVision with Elle Woulfe, VP of Growth Marketing

Learn how the InVision marketing team restructured, refocused, and found new levers to pull in order to reignite growth.

10am- 10:30am CT

How Focusing on the Fundamentals of Revenue Marketing Has Reignited Growth at InVision with Elle Woulfe, VP of Growth Marketing

After experiencing meteoric growth on the back of a high volume freemium play and a very strong brand, the team at InVision needed to adapt to new go to market realities. Learn how the marketing team restructured, refocused and found new levers to pull in order to reignite growth.

Elle Woulfe

VP of Growth Marketing

Elle Woulfe is a revenue focused marketer with expertise in demand generation and marketing operations. A veteran of the marketing technology industry, she has held leadership roles at Eloqua, Lattice Engines and PathFactory. Equal parts creative wonk and marketing nerd, she loves bringing sales and marketing teams together through shared process, goals and KPIs.

10:45am - 11:15am CT

How Infotainment Fueled Our Company to Grow 6X in Two Years with the VP of Growth and Marketing at LeadIQ

Dive into a philosophical shift in LeadIQ’s marketing activities, and how this shift has helped fuel LeadIQ to stand out, collect more meetings, and build brand affinity in a crowded market.

10:45am - 11:15am CT

How Infotainment Fueled Our Company to Grow 6X in Two Years with the VP of Growth and Marketing at LeadIQ

Dive into a philosophical shift in LeadIQ’s marketing activities, and how this shift has helped fuel LeadIQ to stand out, collect more meetings, and build brand affinity in a crowded market.

Ryan O'Hara

VP of Growth and Marketing at LeadIQ

Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Over the past several years, he has trained thousands of sales reps in personalized prospecting and social selling.

He’s had prospecting campaigns featured in Fortune, Mashable, Inside.com, SalesHacker, and TheNextWeb. He also is host of The Prospecting Podcast.

Illustration of megaphone

11:30-noon CT

Staying Relevant in Transformative Times: Learning to think, see and feel differently about company and personal growth with Author, Speaker, & Chief Growth Officer, Rishad Tobaccowala

Join author, speaker, & expert marketer Rishad Tobaccowala.

11:30-noon CT

Staying Relevant in Transformative Times: Learning to think, see and feel differently about company and personal growth with Author, Speaker, & Chief Growth Officer, Rishad Tobaccowala

Rishad Tobaccowala

Author, Speaker, & Chief Growth Officer

Rishad Tobaccowala is an author, speaker and advisor who spent nearly four decades at the Publicis Groupe where he most recently was their Chief Growth Officer and Chief Strategist.

12:15-12:45 pm CT

Master Executive Data Storytelling: 3 Steps to Inspire Leaders to Act with the Founder of Data Story Academy & Co-Founder of Decisive Data

Learn how to identify and craft data stories that work for executives. 

12:15-12:45 pm CT

Master Executive Data Storytelling: 3 Steps to Inspire Leaders to Act with the Founder of Data Story Academy & Co-Founder of Decisive Data

Executives want new ways to see and understand marketings and sales impact on revenue, but there is a major problem in the way we show up and try to deliver revenue reporting.

In this session, learn how to identify and craft visual data stories and narratives that work for executives. You’ll walk away equipped with new inspiration around how to communicate revenue metrics for executives and the skills you need to immediately tell better data stories.

Zack Mazzoncini

Founder of Data Story Academy & Co-Founder of Decisive Data

Zack Mazzoncini is the Founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.

  • On-Demand
  • Supplies List

1-1:30pm CT

Select Your Workshop!

Whether it’s arts & crafts, cooking, or a mindfulness check-in, watch on-demand to join the fun.

Baking Workshop!

Make Paul's Famous Coffee Cake (A Narrative Science Favorite)

Storytelling Workshop

Why Campfire Stories Work with Nate Nichols

1-1:30pm CT

Make Paul's Famous Coffee Cake (A Narrative Science Favorite)

Grab a cup of coffee and learn how to make the best coffee cake alongside Paul. Soft vanilla cake with a sweet cinnamon layer inside, topped with buttery crumb topping – yum!

Make sure to grab everything on the supplies list.

Illustration of palette with paintbrush

Supplies List

  • All-purpose flour
  • Light brown sugar
  • Granulated sugar
  • Powdered sugar
  • Baking powder
  • Salt
  • Ground cinnamon
  • Milk
  • Sour cream
  • Vanilla extract
  • 3 eggs
  • 3 sticks of butter
  • Hand mixer or whisk
  • 9x13 baking dish

1-1:30pm CT

Why Campfire Stories Work with Nate Nichols

Are you looking to become a better storyteller? This 30-minute virtual workshop will break down why campfire stories work & how you can use similar elements to craft more compelling stories.

Illustration of palette with paintbrush

Supplies List

  • N/A

1:45 - 2:15pm CT

How to Drive Revenue Through Your B2B Podcast with James Carbary from Sweet Fish Media

Join Cassidy Shield, VP of Marketing at Narrative Science, and James Carbary, Founder of Sweet Fish Media, for a discussion on podcasting and how to measure its impact on the bottom line.

1:45 - 2:15pm CT

How to Drive Revenue Through Your B2B Podcast with James Carbary from Sweet Fish Media

Join Cassidy Shield, VP of Marketing at Narrative Science, and James Carbary, Founder of Sweet Fish Media, for a discussion on podcasting and how to measure its impact on the bottom line.

Topics Include:

– Naming your show around your ideal buyer (not your expertise)
– Asking your ideal customers to be guests on your show
– Nurture relationships with podcast guests to turn those relationships into revenue

James Carbary

Cohost of the B2B Growth Show and Founder of Sweet Fish Media

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).   

2:30-3pm CT

How to be a Customer-Obsessed Product Marketer with Jennifer Davis, Head of Product Marketing at Amazon Web Services

Learn how Amazon uses the Working Backwards mechanism to innovate and approaches to measure the effectiveness of exceptional product marketing to your overall return on marketing investments.

2:30-3pm CT

How to be a Customer-Obsessed Product Marketer with Jennifer Davis, Head of Product Marketing at Amazon Web Services

In this session, you will learn how Amazon uses the Working Backwards mechanism to innovate and approaches to measure the effectiveness of exceptional product marketing to your overall return on marketing investments.

Jennifer Davis

Head of Product Marketing at Amazon Web Services

Jennifer Davis is currently Amazon Web Services’ head of product marketing for AWS Training and Certification. She has been a 3x VP/CMO and has worked for companies like Honeywell, Leyard, Planar, Runco, and Intel.

3:15-3:45pm CT

More Like a Garden than a Warehouse: Data Storytelling & the Culture of Analytics with the Principal at TreeHive Strategy

Narratives and stories are essential to personal interactions. Learn how we use them to encourage, tend, and evolve a culture of insight. 

3:15-3:45pm CT

More Like a Garden than a Warehouse: Data Storytelling & the Culture of Analytics with the Principal at TreeHive Strategy

Sometimes when we talk about data and analytics strategy we focus too much on the mechanical aspects: how data is made available, what apps we use, how information is shared. The human elements of how we interact, how we learn and how we inspire each other are often overlooked, but these are the keys to a culture of analytics and a transformed business. Narratives and stories are essential to these personal interactions and in this session we look at how we can use them to encourage, tend and evolve a culture of insight. More like a garden than a warehouse.

Donald Farmer

Principal at TreeHive Strategy

Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. In addition to working with startups, Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.

His consultancy, TreeHive Strategy, works globally with teams from the newest startups to some of the worlds largest businesses. In addition to data and analytics strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses in fields as diverse as fashion design and high-tech manufacturing.

4-4:30pm CT

The Marketing Dashboard You Need to Shift To with the Director of Analytics at Logic2020

This session will walk you through the KPIs and metrics your marketing team needs to be looking at and how they will drive the next marketing transformation.

4-4:30pm CT

The Marketing Dashboard You Need to Shift To with the Director of Analytics at Logic2020

The world has changed and how we engage our customers has fundamentally changed. This session will walk you through the KPIs and metrics your marketing team needs to be looking at and how they will drive the next marketing transformation.

Nicholas Kelly

Director, Visual Analytics

Nicholas, a leader in analytics adoption, has designed and developed dashboards for the world’s largest companies in a career that spans from Ireland to Singapore and the USA.

From enterprise-grade operations dashboards for global banks with 200,000+ employees to high-pressure visuals for Formula 1 drivers, he has developed a winning process for ensuring companies get ROI on their data through insight and behavioural change.

Meet Your Camp Counselors

Jim Lecinski, Clinical Associate Professor of Marketing at Northwestern University

Jim is a recognized expert, in­-demand consultant and keynote speaker on Marketing Strategy and Integrated Marketing at significant industry events and conferences. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: “Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.

Adam Goyette, VP of Marketing at Help Scout

Adam Goyette currently serves as VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Adam previously lead all growth marketing initiatives globally at G2, named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte, as VP of Demand Generation. Prior companies include Thryv, FieldLens, and Booker Software.

Devin Reed, Content Strategy at Gong and Host of Reveal Podcast

Devin Reed is a SaaS sales professional turned marketer. He was the second sales hire at Gong in 2017, and is now the Head of Content Strategy where he’s responsible for content marketing, thought leadership, and social media.

Ethan Beute, Chief Evangelist at BombBomb

Chief Evangelist at BombBomb, bestselling co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and told personal video success stories in a variety of formats over the past decade. He’s sent more than 10,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.

Ryan O'Hara, VP of Growth and Marketing at LeadIQ

Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Over the past several years, he has trained thousands of sales reps in personalized prospecting and social selling. Prior to LeadIQ, Ryan had been an early employee at several startups helping them with marketing and prospecting tactics, including Dyn who was acquired by Oracle for $600+ million in 2016. 

He’s had prospecting campaigns featured in Fortune, Mashable, Inside.com, SalesHacker, and TheNextWeb. He also is host of The Prospecting Podcast.

Jeremy von Halle, Co-Founder of Mud City

Jeremy von Halle is the Co-Founder of Mud City, a Sales & Operations agency helping companies scale their revenue organizations strategically and responsibly. Previously, he was the VP of Revenue Operations at Jellyvision, a software company that helps employees make better decisions about their health benefits. At Jellyvision, Jeremy led Sales & Marketing Operations, Sales Enablement, Customer Insights & Analytics, and Demand Generation. He was responsible for the reporting and analysis across all Revenue teams including Marketing, Business Development, Sales, Account Management, and Channel & Partner Sales.

Jessica Watts, Cofounder of Mudcity

Jessica (Hay) Watts is the Co-Founder of Mud City, a Sales & Operations agency helping companies scale their revenue organizations strategically and responsibly. Previously, she was the VP of Sales at Jellyvision, a software company that helps employees make better decisions about their health benefits. At Jellyvision, Jessica led Business Development, Channel Sales, & Direct Sales. She scaled a team of 10 to nearly 100 in under two years while standing up new market segments and streamlining playbooks and processes.

Dave Peterson, Author of Play Bigger & Category Creator

Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution, and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He co-founded and shut down GiveMeTalk! a podcasting pioneer. Dave (apparently) loves crashing his mountain bike, avoiding trees on his snowboard, traveling to non-predictable places with his friends, and learning new things from his daughter. He lives in San Francisco.

Rishad Tobaccowala, Author, Speaker, Chief Growth Officer

Rishad Tobaccowala is an author, speaker and advisor who spent nearly four decades at the Publicis Groupe where he most recently was their Chief Growth Officer and Chief Strategist.

Zack Mazzoncini, Founder of Data Story Academy & Co-Founder of Decisive Data

Zack Mazzoncini is the Founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.

Donald Farmer, Founder of TreeHive Strategy

Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. In addition to working with startups, Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.

His consultancy, TreeHive Strategy, works globally with teams from the newest startups to some of the world’s largest businesses. In addition to data and analytics strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses in fields as diverse as fashion design and high-tech manufacturing.

Jennifer Davis, Head of Product Marketing at Amazon Web Services

Jennifer Davis is currently Amazon Web Services’ head of product marketing for AWS Training and Certification. She has been a 3x VP/CMO and has worked for companies like Honeywell, Leyard, Planar, Runco, and Intel.

Elle Woulfe, VP of Growth Marketing at InVision

Elle Woulfe is a revenue-focused marketer with expertise in demand generation and marketing operations. A veteran of the marketing technology industry, she has held leadership roles at Eloqua, Lattice Engines and PathFactory. Equal parts creative wonk and marketing nerd, she loves bringing sales and marketing teams together through shared process, goals and KPIs.

Brent Dykes, Senior Director, Insights & Data Storytelling at Blast Analytics

Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.

Nicholas Kelly, Director, Visual Analytics at Logic2020

Nicholas, a leader in analytics adoption, has designed and developed dashboards for the world’s largest companies in a career that spans from Ireland to Singapore and the USA.

From enterprise-grade operations dashboards for global banks with 200,000+ employees to high-pressure visuals for Formula 1 drivers, he has developed a winning process for ensuring companies get ROI on their data through insight and behavioural change.

He is the creator of the Enterprise Dashboard Process and invented the Dashboard Wireframe Kit. Nick is a regular on the international speaking circuit.

Nick leads the Visual Analytics practice for Logic20/20, Inc. out of Seattle.

Dan Hanrahan, Founder of Sigstr + Haulstr

About Dan:

I love: My family and the woods. Startups and building early teams. Anything local.

What I’ve done: Entrepreneurship, software and marketing. (most recently @ Sigstr & Haulstr)

Things I’m learning: Disconnected local value chains like lumber, food and agriculture.

I believe:    Small > big.   Ask why.   It’s (all) about time.

James Carbary, Founder of Sweet Fish Media & Cohost of the B2B Growth Show

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).

Alex Czurylo, SVP, Group Product Operations at Rakuten Advertising

Alex is a senior leader in digital analytics, operations and global management.  He is passionate about seeking innovative ways to use data and insights to drive client performance.

Jesse Grothaus, Founder & CEO of Cloud Pathfinder

Jesse is the Founder & CEO of Cloud Pathfinder Consulting. He and his team help companies digitally transform through Salesforce technologies.

Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies.

Jeff is responsible for driving preference for the Zebra brand with its
customers, partners and employees, as well as creating new sources of revenue. Jeff oversees traditional marketing functions along with the company’s partner program, business market intelligence and vertical strategy. Jeff has held senior technology leadership positions for more than 25 years, including at Spirent Communications, Visual Networks and Tellabs. He regularly speaks about the importance of B2B companies embracing digital technology to meet the ever- increasing demands of their customers.

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Virtual Summer Camp

July 15 + 16, 2020

Bringing marketing and analytics together for a full day of learning, camp-style. Sign up via the form to the right to get on the list.