How to Teach a Machine to Speak the Language of Your Business
By: Raquel Zanoni
NLG-driven reports are powerful in how they reflect the tone and language of your business – but how does this work exactly? Quill, our Natural Language Generation platform, is an intelligent system in that it is both data and industry agnostic – a blank canvas in which you are able to efficiently express the particulars of your business, from styling and design, to domain expertise and actionable insights.
Starting with your communication goals and language methodology, we instruct Quill to write the way your business would. In essence, Quill writes in your specific business’s communication style, whether it is compliance regulated language for a Suspicious Activity Report or words of encouragement for a call center performance review; Quill is adaptable in meeting the goals and requirements of your narration. As an intent-based system, Quill can also recognize rules around, not only tone and language but also what specific insights are important to your audience. Unlike a templated system, one report can be customized to follow the rules of your business. For example, a Marketing Manager may need day level campaign reporting for a newly launched product but only wants to focus on monthly reporting for a flagship product. Similarly, the thresholds used to determine success for those campaigns can be tailored across product categories allowing for your team to further optimize reporting.
Quill not only realizes the objective of your narrative but it can also communicate and deliver your businesses’ point of view in a way that is relevant to users across the organization, from Associates to CEOs. For instance, Operation Analysts will want to dig into the “drivers of spend” across regions, business units, and categories in an interactive dashboard. Whereas Procurement Leads will want a weekly email detailing the top “approvers of spend” across business lines. Quill ensures your consumers are not only getting the information that is most important to them but also that they are receiving it in a way that is simple and useful.