Bridge the Gap Between Numbers and Knowledge
The truth is simple: With spreadsheets, you have to calculate. With visualizations, you have to interpret.
But with stories, all you have to do is read.
Searching for the Elusive ROI
Companies have invested enormous time and money in business intelligence software, with dismal results. Data is often spread across multiple systems, and the tools require specialized skill sets. Business analysts, while possessing a deep understanding of the business and how to use these tools, are expensive resources and don’t scale.
Spreadsheets, for example, are used pervasively in business to track, report, analyze and communicate, but are often painfully hard to understand. In order to get even the most rudimentary information out of them, not to mention insight from the data, people have to calculate, correlate, filter and jump between the data elements.
Still Searching for Meaning
Dashboards and visualizations can be incredibly useful. But, the reality is that visualizations, no matter how appealing to the eye, require ongoing interpretation. Unless a user already knows what they are trying to communicate, he or she has to spend time figuring out what all of the lines and bars actually mean.
Our client spent multiple years and millions of dollars rolling out a new point of sale system only to realize that the reports contained little value or insight, and as a result, utilization was less than 10%.”
The New Age of Storytelling
The promise of big data has yet to be fulfilled. There is a clear and immediate opportunity to bridge the gap between data and the people who need to understand it and act on it. For us, that bridge is the power of a story.
Storytelling is one of humankind’s most fundamental communication methods. A story explains data, making it more understandable, meaningful and actionable. It presents insight in a way that anyone, not just a data scientist or analyst, can read and understand.
Spreadsheets are useful, and dashboards are better, but the story is the last mile in enabling people to harness the power of big data.
This is why we built Quill.