Insights that Drive Marketing Success
Overcome Data Excess to Find Answers
Marketing is constantly asked to provide answers regarding the effectiveness of marketing spend. Visualization and analytics tools provide a start, but don’t explain what the data really means or how you should react to it. Most marketers end up mired in the details of what’s happening in the data instead of leveraging insights from it to make decisions.
- How well are my new campaigns performing?
- What media buys, content and tactics are working the best?
- How much incremental business are we generating?
- What are my web analytics telling me to do?
- What offers should each customer segment receive to improve engagement?
- Which partner and channel marketing efforts are driving sales?
Leverage the Power within Your Data
- Marketing Campaign Analysis
- Customer Communications
- Website Performance
- Social Media Profiles
Marketing Campaign Analysis
Quill helps marketers demonstrate value to executives, colleagues and partners by diving into the data and generating reports that answer your key questions of marketing performance and recommended improvements.
Quill automatically generates audience-specific customer communications at scale. Once it analyzes customer and peer usage patterns, the system also recommends actions to increase user engagement and sales. Quill can integrate these reports into email campaigns and dashboards to provide personalized experiences based on your customer’s data.
Quill provides a revolutionary new approach to automating website analytics reporting and communication. Instead of having to traverse multiple screens and dashboards to derive insights from your data, Quill converts the data generated from your web analytics platform—be it Google Analytics™, Omniture™, Hitwise™, or others—into actionable reports that answer key business questions and provide perspective into how users interact with your brand.
Are you a Google Analytics user? We have recently opened a private beta program for our new product, Quill for Google Analytics. Interested users can request an invite.
Social Media Profiles
Quill automatically generates powerful narratives from social data, enabling engaging social networking opportunities. Quill creates an interesting and meaningful story for an event, a person, a group or all of the above. The stories summarize interests and behaviors, and offer networking suggestions based on topics associated with prior social interactions.
Do you utilize Twitter in your event marketing? To get started with Quill for Twitter, contact us.
Intelligent, Customized, Insightful Marketing Campaign Analysis
Understand Your Needs
Quill uses your data and its understanding of your goals to pull insight and information out of the sea of numbers. The system starts by looking at descriptive data and performance metrics such as:
- Campaign names, budgets and types
- Performance and activity metrics, goals and KPI’s
- Geographies, demographics
Conduct Marketing Analysis
The overview campaign data is then combined with performance data to create a comprehensive campaign performance review that can be shared with both internal and external audiences. The data Quill uses includes:
- Conversion scale, volume and efficiency
- Spend, impressions and viewability
- Site activity, pacing and trends over time
Custom Narrative Reports
Quill then produces scheduled or on-demand narrative reports that highlight key points for each audience based on your company’s organizational structure:
- Marketing Colleagues
- Product Teams
- Sales Teams