SolutionsOur powerful, flexible platform delivers business intelligence that translates into actionable solutions.

Insights that Drive Marketing Success

Overcome Data Excess to Find Answers

Marketing is constantly asked to provide answers regarding the effectiveness of marketing spend. Visualization and analytics tools provide a start, but don’t explain what the data really means or how you should react to it.  Most marketers end up mired in the details of what’s happening in the data instead of leveraging insights from it to make decisions.

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Leverage the Power within Your Data

  • Marketing Campaign Analysis
    Marketing Campaign Analysis

    Quill helps marketers demonstrate value to executives, colleagues and partners by diving into the data and generating reports that answer your key questions of marketing performance and recommended improvements.

  • Customer Communications
    Customer Communications

    Quill automatically generates audience-specific customer communications at scale. Once it analyzes customer and peer usage patterns, the system also recommends actions to increase user engagement and sales. Quill can integrate these reports into email campaigns and dashboards to provide personalized experiences based on your customer’s data.

  • Website Performance
    Website Performance

    Quill provides a revolutionary new approach to automating website analytics reporting and communication. Instead of having to traverse multiple screens and dashboards to derive insights from your data, Quill converts the data generated from your web analytics platform—be it Google Analytics™, Omniture™, Hitwise™, or others—into actionable reports that answer key business questions and provide perspective into how users interact with your brand. 

    Are you a Google Analytics user?  We have recently opened a private beta program for our new product, Quill for Google Analytics. Interested users can request an invite.

  • Social Media Profiles
    Social Media Profiles

    Quill automatically generates powerful narratives from social data, enabling engaging social networking opportunities. Quill creates an interesting and meaningful story for an event, a person, a group or all of the above. The stories summarize interests and behaviors, and offer networking suggestions based on topics associated with prior social interactions.

    Do you utilize Twitter in your event marketing?  To get started with Quill for Twitter, contact us.

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How It Works

Intelligent, Customized, Insightful Marketing Campaign Analysis

1

Understand Your Needs

Quill uses your data and its understanding of your goals to pull insight and information out of the sea of numbers. The system starts by looking at descriptive data and performance metrics such as:

2

Conduct Marketing Analysis

The overview campaign data is then combined with performance data to create a comprehensive campaign performance review that can be shared with both internal and external audiences. The data Quill uses includes: 

3

Custom Narrative Reports

Quill then produces scheduled or on-demand narrative reports that highlight key points for each audience based on your company’s organizational structure: